Rethinking How Girls Experience Sport
Girlsport Collective was created to expand the ways girls can participate in and lead within sport.
Through combines, leadership experiences, and technology, Girlsport helps girls understand performance while discovering the many roles that make sport possible.
Girls leave sport before they fully understand how they develop.
Traditional systems often reward early physical development, which can narrow opportunity for girls whose growth happens later or differently.
When understanding is limited, confidence often declines.
Girlsport Collective exists to create environments where girls can better understand their development and see more ways to stay connected to sport.
Sport should expand opportunity, not narrow it!
Girlsport Collective is building a connected system of experiences that help girls understand how they develop and explore how sport works.
• Girlsport Global Combines- performance experiences designed to help girls learn how movement and development evolve over time.
• The Girlsport Game- school-based eperiences that introduce leadership, decision-making, and roles across the sport system.
• GERTIE. - The GOAT learning platform that connects experiences and helps girls track development over time.Together, these experiences help girls see sport as more than participation- but as a system they can understand and navigate.
Girls should understand their development before systems narrow their options.
Girlsport prioritizes understanding before comparison.
Experiences are designed to support:
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learning before ranking
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curiosity before pressure
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exploration before specialization
Girls develop at different rates and in different ways.
Understanding development helps girls build confidence and remain engaged in sport longer.
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Girlsport Collective operates across the United States and Australia and is expanding through partnerships internationally.
The long-term goal is simple, to help more girls:
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Understand how they develop
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Build confidence through learning
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Stay connected to sport over time
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Founders
Amanda Fielding
Co-Founder — Strategy & Development
Amanda Fielding brings experience across strategy, partnerships, and innovation, with a focus on building systems that connect sport, education, and technology.
She has worked with researchers, institutions, and industry partners to develop initiatives exploring human performance, learning design, and applied sport science.
Amanda specializes in structuring collaborations that translate complex ideas into practical environments where learning and performance can coexist.
At Girlsport Collective, she leads partnership strategy and ecosystem architecture, connecting schools, sport organizations, and technology innovators into a model designed to support girls across their development journey.
Her work ensures Girlsport functions as scalable infrastructure rather than a one-time experience.
Marci Kornegay
Co-Founder — Chief of Possibility
Marci Kornegay is a former NCAA Division I coach and leadership educator who builds structured learning environments that help athletes better understand development, performance, and long-term potential.
She has designed national leadership programs for women coaches and created educational frameworks used across collegiate and youth sport environments, with a focus on how confidence, decision-making, and opportunity evolve over time.
Her work centers on translating complex ideas about growth into practical systems that athletes, coaches, and organizations can apply.
An avid long-distance backpacker, Marci believes strongly in long-horizon development and the discipline of never making permanent decisions on temporary setbacks — including never quitting on a bad day.
At Girlsport Collective, she leads learning design, program architecture, and athlete experience, ensuring the model is practical, scalable, and aligned with how girls actually develop.